You have uploaded some video marketing campaigns on YouTube, but none of it went viral or got high engagement rates?
You may need an assist from AdWords to boost your video. It is a shortcut to meet your targeted audiences using the Google algorithm.
Most content creators have tried this method and got a positive result. 98% of them rate Google as the most trustworthy with 4 out of 5 stars.
According to Clutch, several reasons trigger people to click on your paid ads, such as the content answers a query, mentions a well-known brand, ranks first among other results, has an engaging title and image teaser. Ads with buying keywords also gain significant clicks by 65%.
Are you interested in utilizing AdWords for boosting your YouTube video? Read on to get more tips on how to make the most of AdWords.
1. Generate demographic targeting
To use demographic targeting promotion, make sure you have known your targeted audiences—the demographic consists of gender, age, household income, and parental status.
Once you understand each criteria, you can navigate to the Create Campaign page, choose Video, click on Brand Awareness & Reach, then Standard Awareness, and go to People. Choose your demographic targeting and let Adwords handle the rest.
Its algorithm will drive users who potentially like and need your content based on their recent activity and information collected by Google to your YouTube video.
Besides demographics, it also provides a more specific target by using location. It can be beneficial if you only want to promote your video to people in a specific area.
2. Promote on other relevant channels
As a content creator, you must have a list of channels relevant to your channel or similar niche. They may have more prominent subscribers and views. Don’t envy them because AdWords permits you to promote your content on the track or particular video. However, it would be best to have a little research to ensure that the channels have similar target audiences as yours.
Here is the step-by-step guide:
- Go to Placements
- Click on YouTube channels
- Type the name of the channel or video’s title
When you come to the Placement, AdWords will automatically suggest some video that suits your content based on the keywords that you type. Yet, you cannot rely on that to get the best result.
3. Use In-Market Audiences
If your goal in promoting your YouTube video is to encourage people to buy your product, then In-Market audiences will be an excellent choice.
What are In-Market Audiences? The algorithm on AdWords will enlist users on “In-Market” when their accounts click on similar ads and visit relevant pages frequently. That’s why Google can accurately know their preference and interest.
In addition, AdWords has already created some categories, such as Apparel & Accessories, Beauty Products & Services, Autos & Vehicles, and many more. You can select the category that fits your business and brand.
To create or edit your campaign, click on Audiences and choose In-Market. This method is effective since your content will reach audiences potentially taking action after watching your video.
4. Select the most effective video ads format
There are several forms of video advertisements. Each has its own set of advantages and disadvantages. However, Sprout Social found that 29% of marketers selected pre-roll skippable video ads as the most effective format.
The survey does not guarantee that the pre-roll video ads will also perform well on your ads. You can still opt for another format to suit your goals whether you want to increase traffic, grow brand awareness, generate leads, improve sales, or many more.
5. Keep it short and interactive
People tend to exit or skip your video when it is too long. Your first 5 seconds are the most crucial part to grab people’s attention. That’s why creating a compelling title and thumbnails are vital.
A short sentence with urgency or question often gets more attention. If it is possible, you can add keywords in the title.
For the thumbnail, consider creating a unique design as your identity. To finalize, prepare a solid call to action so people will know what to do next right after watching your video.
AdWords could be a savior if you want to promote a high quality video on YouTube. It uses accurate algorithms to bring the right audiences to your channel in a short time. It also provides several options regarding ads format that will perfectly fit your needs to reach a particular goal.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro